Alongside my work in social media and marketing, I’ve always been deeply passionate about music. While completing an MA in Creative Music Production in London, I continued to develop my own artist project by applying my experience in content and brand building to create a strong online presence through profiles on TikTok, Instagram, and a curated website.

Communicating the artistic vision clearly and effectively to the target audience by sharing a balance of musical content, lifestyle, and personality, this approach has helped grow engagement with videos surpassing a hundred thousand views and accumulating tens of thousands of likes.