Work for
I’m grateful to have been able to work with Media Exclusive on three seasons of what became one of Malta’s biggest cultural phenomena, Love Island Malta. Joining for the first season as a Social Media Coordinator, and again for the second and third as a Social Media Assistant during my postgrad, the project is always fast paced and demanding but incredibly rewarding, reaching new milestones each season.
In each season, I helped shape the show’s digital presence by providing social media management, content creation, and audience engagement strategies across their Instagram, Facebook, TikTok, YouTube, and official mobile app. This contributed to local record breaking viewership and online engagement numbers, a combined following of over 250,000 across platforms, acclaim from the international ITV franchise, and a Lovin Malta Social Media Award in 2024.
Love Island Malta Season 1
📌 Digital team coordination
🧠 Daily content selection and production with same day turnaround
📱 Mobile short form video capturing & editing
✍️ Creative copy for captions and content
🎤 Comprehensive branding adherence
Love Island Malta Season 2
🗓️ Multiplatform Social Media Management, synchronous with the live show
💬 Daily audience engagement through comments and Instagram broadcast channel
📱 Mobile short form video capturing & editing
✍️ Creative copy for captions and content
🎤 Comprehensive branding adherence
🧭 Sponsored content creative direction
🧠 Additional marketing support - eg. events, between season content
Love Island Malta Season 3
🗓️ Multiplatform Social Media Management, synchronous with the live show
💬 Daily audience engagement through comments and Instagram broadcast channel
🎤 Comprehensive branding adherence in caption copywriting
✍️ Creative copy for captions and content
🎤 Comprehensive branding adherence
📈 Sponsored content creative direction
🧮 End of season internal and client reports
🧠 Additional marketing support - eg. events, between season content
Miscellaneous Work
🌍 Islander pitch for ITV’s Love Island Games, resulting in Nicola’s selection
📱 Occasional Social Media Management and Content Creation for other projects (Family Feud Malta, Peppa Pig bil-Malti, L-Iskorpjun)
📝 Transcription/translation support on Love Island Malta Season 1